The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...

There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color or shade that is best for all marketing.

Twenty years ago, the Pantone Color Institute began a tradition that’s become ubiquitous across the paint industry: The Color of the Year. Equal parts trend forecasting and marketing craze, the Color ...

The upcoming color forecast, according to Mark Woodman, calls for red kitchen towels with a chance of matte black cars. For 50 years, the Color Marketing Group, an Alexandria-based nonprofit of which ...

Adding color is one of the easiest ways to modernize your interior design or marketing. For example, you can incorporate the colors of the year. This will pique your customers’ interest, both in ...

CLINTON, Tenn.--(BUSINESS WIRE)--For the third year in a row, Techmer PM LLC, a leading North American compounder and materials design firm, is partnering with Color Marketing Group ®, the premier ...

The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand are done very carefully.

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...