The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more

Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.

The updated Starbucks Rewards program, which launches on March 10, introduces three levels of membership – Green, Gold and Reserve – offering new

Looking to promote margins and profitability, Starbucks tiers will return from March 10 as the coffee giant continues its turnaround strategy and seeks to reward loyalty.

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the program’s 35.5 million members.