Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers and ...

Context: Markets have experienced volatility recently, and clients are concerned about their portfolios. I need to communicat ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Readily setting up an AI persona for be a therapist's client ...