Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. The current landscape reveals ...

At the most basic level, startups are designed to turn ideas into products or services. To be successful, all startups need to understand the needs of the end user—the consumer. This concept seems ...

Responding to customer feedback is critical for an effective voice-of-the-customer (VoC) program, yet far too few companies have a systematic way of doing so, according to Forrester Research. Only 61 ...

Dom Nicastro, editor in chief at CMSWire, sat down with Deborah Bearden, enterprise customer experience manager at Simmons Bank, to talk shop on all things CX, from closed-loop feedback and associate ...

Customer feedback can be a valuable resource in improving satisfaction and the employee experience. For years, companies have damaged their relationships with customers by failing to act on the ...

Closing the loop on customer feedback is fundamental: if a customer gives feedback about an unresolved issue — especially if you proactively asked for it — you should follow up. It seems like a ...

When leaders think of how to improve their customer's experience, they often associate this practice with retail or technology services that are digital-first, transactional businesses. While the need ...

DISQO, a customer experience platform, on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about ...

While most brands “close the loop” on feedback and follow up with customers, they unfortunately may not see a positive financial result afterwards. Learn the 5 most common closed loop mistakes, and ...

Opinions expressed by Entrepreneur contributors are their own. Modern businesses can use all sorts of tools, including automation, to collect information about what customers think, want and do. Many ...