A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent ...

A symbol may not be the same thing as a logotype, but abbreviating both logotypes and logomarks as “logos” is totally logical, because both types of logo are meant to do the same thing.

Other logos had more formal names. Those like 1960’s Steelmark and 1964’s Woolmark needed names because they represented industry categories, rather than specific brands. Other symbols, like ...

The best way to convey a sense of style is to find — and refine — an existing symbol that best represents what a business does. As the adage says, form follows function. Abide by that rule ...

Walmart's original logo, introduced when the story opened in 1962, was super plain and simple. The current spark symbol has been in use since 2008.

Logos provide a unique user experience that resonates especially strong with less seasoned investors who often more readily recognize a logo than a ticker symbol or company name. Read ...

The Apple logo is a bitten apple, but it didn't start out that way. Go inside the history of the iconic company symbol, created by Rob Janoff.

The Kiwi bird in the logo, which is New Zealand's national symbol, commemorates Bruce's love for New Zealand, the country he was from. McLaren used this logo from 1963 to 1966. In 1967, McLaren ...