Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay. “A ...

Two months since Bud Light sparked calls for a boycott over its partnership with transgender influencer Dylan Mulvaney, the beer brand continues to suffer declining sales and there are no signs of a ...

Following the backlash Bud Light is still receiving for its brand partnership with Dylan Mulvaney, the beer brands sales are down nearly 30% from where they were last June. Bud Light made $26.3 ...

Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB InBev, which owns Budweiser and ...

Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows. Sales of the popular beer dropped 28% for the week ending June 24 when ...

UC Police are investigating a sexual assault inside a campus parking garage Wednesday. Woman accused of breaking into Cincinnati business/charity A woman is accused of breaking into a business that ...

Bud Light's competition partnership with country-music band Midland has been met with criticism and derision on Twitter amid an ongoing boycott of the beer brand. A message was shared on Bud Light's ...

Shoppers at Costco recently noticed an asterisk on the price tag for Bud Light beer across the beverage aisle. Experienced Kirkland members have seen the sign before and call it the “death star.” It ...