Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...

In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing ...

What is a client-server environment? Numerous applications run in a client-server architecture. This means that client computers (computers forming part of the network) contact a server that provides ...

Explaining the ongoing evolution from client-server to cloud-native, source of much confusion and misdirection when comparing SaaS offerings There are many definitions of software as a service (SaaS).