If you want a birds-eye view of how teens spend their money and ... into the spending habits and the power of brand marketing and advertising aimed at Generation Z. At the very least, the report ...

The brand gave ground to New Balance (up four points from last year), Adidas (up two points) and Birkenstock (up one point). On Running continues to gain momentum with teens as it rose to the No. 7 ...

Acne remains a major issue for teens, and the search for solutions is a big driver behind the skincare craze. According to ...

The SoCal skater brand has been a favorite with teens for a while now, but it seems there's no stopping its surging popularity. In Piper Jaffray's latest "Taking Stock With Teens" survey ...

and appears to be aimed at taking market share from Adidas' leading competitor, Nike. Nike is frequently ranked as the top sportswear brand among teen shoppers. It made the top place for the 12th ...

While Nike continues to be the favorite footwear and apparel brand of teens, it did lose some ground, especially with females, as revealed by Piper Sandler’s 48th semi-annual Taking Stock with ...