What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...

UTA has made an intriguing move into the world of European production. The U.S. agency has signed Big Brother producer Banijay Entertainment and will work specifically as marketing consultant and ...

Banijay Branded Entertainment (BBE), part of content powerhouse Banijay Entertainment, has confirmed a partnership with brand production services specialists, And So Production. The collaboration will ...

Virtue Asia has partnered with Goldfinch International to establish V47 Entertainment, a new studio that will create branded entertainment content for distribution across Asia, the Middle East and ...

OBB Media, the shingle behind Netflix’s “A Nonsense Christmas With Sabrina Carpenter,” has expanded to New York City, opening offices in Union Square. OBB Media opened vertically integrated stage, ...