Add Yahoo as a preferred source to see more of our stories on Google. Behavioral finance advisors, or BFAs, are trained to help clients navigate the emotional and practical aspects of their finances.

WINDSOR, Conn.--(BUSINESS WIRE)--Voya Financial, Inc. (NYSE: VOYA), is sharing findings from a new field study conducted through the Voya Behavioral Finance Institute for Innovation focusing on ...

The purpose of the wealth management industry is to increase the value of your portfolio. Add a new focus to the industry's mission: your head. Processing Content How an investor thinks and feels — ...

As artificial intelligence-powered tools flood the market and marketing becomes faster, cheaper and easier to automate, advisors are discovering an uncomfortable truth: more tech doesn’t automatically ...

Lynnley Browning (00:09): Hi, everyone. Thanks for joining us. I'm Lynnley Browning, managing editor at Financial Planning magazine, and here with me is Brian Portnoy, the co-founder of Shaping Wealth ...

The 4 types of finance, personal finance, corporate finance, public finance, and behavioral finance, cover the entire sp ...

Understanding behavioral finance and economics can greatly improve your investing success. Two classic anomalies to be aware of are the quality-minus-junk anomaly and the disposition effect. The ...

You wouldn't start a client relationship by asking how much money they have, so why start planning that way? The most effective financial plans aren't built around numbers alone. They're built around ...

Please provide your email address to receive an email when new articles are posted on . Investing in the financial markets is a complex endeavor influenced not only by economic factors and market ...

PHOENIX — Behavioral finance can play a role in anyone’s decisions. Chasing trends, such as a crypto win or a viral TikTok stock tip, is something to be wary of when mapping out a financial plan and ...

Finance allows individuals, corporations, and governments to make more money and use it to preserve their wealth.

There’s an old saying among investors that “the market can stay irrational longer than you can stay liquid.” It’s a tongue-in-cheek nod to behavioral finance: the concept of applying rational thinking ...