LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent report from Dreamdata. The LinkedIn Benchmarks Report 2026 found that ...

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to LinkedIn Ads, giving ...

Independent research firm reports that 6sense is a Leader that “differentiates on advanced analytics, deep insights, and robust engagement” for modern B2B marketing teams. SAN FRANCISCO--(BUSINESS ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

When designing your martech stack, the decision to rely on comprehensive off-the-shelf tools or build your own custom configuration is neither simple nor obvious. The optimal approach may vary even ...

Identity isn’t just a data challenge; it's the foundation for better marketing, stronger customer relationships and smarter business decisions.

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the ...

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results. In B2B marketing, simply sticking to traditional channels may limit your ...

Modern’s latest guide carves out 7 distinct areas of B2B digital advertising that will help you cut through the noise and define advertising across key ad platforms. B2B digital ad spend is growing, ...

SEATTLE--(BUSINESS WIRE)-- Expedia Group today announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock ...

B2B online sales are more than 3x the size of B2C globally. Here's what procurement and supply chain leaders need to act on now.