Find and engage a relatively niche audience, hold their attention throughout a long sales cycle, build a case that wins over a multi-person buying committee, and report back on how their efforts ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ...

Identity isn’t just a data challenge; it's the foundation for better marketing, stronger customer relationships and smarter business decisions.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Hollrah, vice president, product ...

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Traditional B2B marketing content ...

Marketing didn’t get worse because people stopped caring. It got worse because we started measuring everything. Matt Stevens ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...