Anna Crowe is Founder and CEO of Crowe PR, a national PR agency, as well as an Amazon best-selling author, speaker and marketing professor. A marketing funnel, a model used to chart customers' path ...

In today’s competitive market, businesses constantly seek innovative ways to attract and retain customers. A well-structured sales funnel can be the cornerstone of this effort, guiding potential ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

I’m Erik Huberman, and I’ve built businesses off both sparks and systems. The sparks feel great. The systems pay the bills. My take is simple: without a real funnel, viral wins fade into silence.

As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent ...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. Creator marketing has shifted dramatically in the past few ...

Awareness feels so basic, but it’s probably the easiest number in marketing to misunderstand. Not because of how it’s measured; after all, awareness is just a simple question asked by someone with a ...

It's easy to say brands should be on social media. But in order to succeed on social media you must go beyond what has already been done and decide what your company wants to accomplish. There is no ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...