Multinational firms encounter numerous cultural barriers when coordinating travel processes in certain countries. Software manufacturer Autodesk has found the Asia-Pacific region particularly ...
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Autodesk’s CMO breaks down the branding lessons from Sydney Sweeney’s jeans commercial and Cracker Barrel’s rebrand
Marketers are setting the cultural conversation—with their successes as much as their missteps. But which campaigns are creating healthy tension? When is the right time to walk back a rebrand?
In December 2018, Autodesk acquired PlanGrid for $875 million. I worked at Autodesk, assisting in integration for 15 months in the newly formed Autodesk Construction Group. Integrating a startup into ...
This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco.
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