SAN FRANCISCO, Calif.— Few people who’ve had the opportunity to experience augmented reality have questioned its relevance or potential. Once you’ve tried something like Microsoft’s HoloLens, it’s ...

Augmented reality first reached a mass audience by placing digital creatures and objects over real streets, parks, and ...

For the past few years, Google has pushed a particular technology for implementing augmented reality in phones. Known first as Project Tango and now as Tango, Google's AR platform used to have ...

Lenovo brings Google's Tango to consumers with Phab2 Pro smartphone, enabling a whole new class of augmented reality applications. Share on Facebook (opens in a new window) Share on X (opens in a new ...

June 16 (Reuters) - Snap on Tuesday launched its first augmented-reality glasses ⁠for ⁠consumers at a hefty price of $2,195, pitching the ⁠device as the future of how people interact with technology ...

Four years have passed since augmented reality (AR) apps for smartphones started appearing in app stores for consumer use, but the trend has been slow to catch on. While military AR applications for ...

Existing augmented reality phones from ASUS and Lenovo have relied on custom engineering to drive the AR features. In an effort to drive mass adoption of the tech, Qualcomm today announced an ...

Augmented reality company Layar is celebrating its first anniversary in June with a plan to make the fledgling medium easier to use and part of everybody’s life in the years to come. The company also ...