Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best logos ), a simply 'AUDI' wordmark. The first concept car to sport the new branding is the 'AUDI E concept', a "fully electric Sportback" whose design is "both minimalist and calm".

The New Audi sub-brand for China won’t use the four-ring logo and use AUDI lettering instead.

Photo by: Audi The AUDI E concept uses two electric motors to generate a combined 764 horsepower, so it's certainly powerful. A claimed range of 435 miles based on China's CLTC test cycle comes from a 100-kWh battery. The car's 800-volt architecture ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.