YouTube Music is locking full lyrics behind Premium, limiting free users to five views and betting fans will pay up to keep singing along.

Spotify is now limiting each app to only five users, and requires devs to have a Premium subscription. If developers need to make their app available to a wider user base, they will have to apply for extended quota.

Meta is planning to test premium subscriptions to provide users across Instagram, Facebook, and WhatsApp with access to special features and expanded AI tools, according to a report by TechCrunch.

YouTube is rolling out AI-powered playlist creation for Premium users on iOS and Android, letting users build playlists using prompts.

WhatsApp is working on a premium tier for its app, which could add many features for users. It is currently on the waitlist in the beta version of the app.

For a content streaming platform, the core of a premium subscription is to give users an ad-free experience because ads can ruin the viewing experience. Given how frequently ads appear on YouTube videos, the ad-free experience seems more essential than ever for enjoying content viewing on the platform.