Callaway’s “hotshot club designer” is at it again. What first began as a project to reimagine the driver face architecture with the help of Artifical Intelligence (AI) turned into a technological ...

WHAT YOU NEED TO KNOW: All three Apex irons have cupfaces designed by artificial intelligence and tungsten encased in urethane with microspheres (tiny bubbles of air within the urethane). The two ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. From streamlining manufacturing to customer service chatbots, ...

What you need to know: The top of the bag remains a tricky proposition for many golfers. Do you opt for a high-lofted fairway wood, hybrid or utility iron? Callaway's latest Apex lineup offers a ...

NEW: Paradym Super Hybrid (2023): The third version of Callaway’s titanium-faced, steroid-sized hybrid is designed for players who struggle with the longer shafts of fairway woods but need more ...