The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining ...
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...
As Meta continues to build out its Advantage+ suite of AI-powered ad tools, the tech giant wants advertisers to understand the inner workings of its processes and AI use within campaigns -- ...