Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

By Benedict ASHIEDUMost organizations today are awash in data. Dashboards update in real time. Analysts generate increasingly sophisticated models. Yet strategic decisions are still often shaped by ...

As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more ...

In the world of research, a significant shift has occurred. Traditional ways of analyzing data, which usually take a while, are being complemented by real-time data analytics. This new method allows ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...