The Heisenberg uncertainty principle, which has origins in physics, "states that there is a limit to the precision with which certain pairs of physical properties of a particle, such as position and ...
Multi-touch attribution (MTA) has officially gone the way of the dinosaur. As data privacy restrictions like Apple’s App Tracking Transparency (ATT) and Google’s elimination of cookies inhibit the ...
Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...