While ecommerce sales have continued to grow this year, Adobe analytics data shows consumers increasinlgy are seeking out cheaper options in key categories. Ecommerce sales grew steadily during the ...

The desktop era of ecommerce is coming to an end, according to the latest Adobe Analytics data. Going forward, the majority of online purchases are expected to be made on a smartphone or other mobile ...

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. Adobe projects that mobile shopping will ...