What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...
Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...
The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...
Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...
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How Target sparked backlash with ad targeting back-to-school shoppers: 'We really just need some basic, boring stuff'
Target's back-to-school ads, which push for new purchases every year, have driven some consumers up a wall. A frustrated Redditor shared their concerns about Target's back-to-school commercials with ...
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