Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...