“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

The onset of the pandemic changed the moviegoing experience for most Americans. Once a regular part of most Americans' weekend plans, people quickly replaced it with streaming content at home. A new ...

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

There’s really no reason why anyone should ever willingly approach a tornado unless they are 1) storm chasers 2) out of options or 3) living in a rural farm house with a dog named Toto. But the thrill ...

Next month, one of the most highly anticipated movies of the year will hit theaters when Project Hail Mary premieres on March ...

Welcome back to Jurassic Park. But this time, you’re going to need a poncho and some 3D glasses. I recently saw “Jurassic World: Rebirth” in 4DX at Regal Winrock. “Jurassic World Rebirth” took a movie ...

If Martin Scorsese has a problem with Marvel films, I can only imagine what he must think about watching Jumanji: The Next Level in 4DX. If you don’t know, 4DX is a cinema format designed to take ...

Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...