The UFC had multiple suitors interested in landing the promotion’s broadcast rights deal, but in the end, Paramount ponied up $7.7 billion per year to land the entire package including the end of traditional pay-per-view broadcasts.

CBS, the first broadcast network to broadcast a live MMA event, could begin showing live UFC events beginning in 2026 with the new media rights deal between UFC parent company TKO Group Holdings and Paramount. Among those potential CBS events is the proposed UFC card on the White House lawn, according to UFC CEO Dana White.

TKO Group Holdings announced Monday it signed a UFC media rights deal with Paramount to stream events on Paramount+ with select broadcasts on CBS.

Joe Rogan loves doing UFC commentary … so long as it doesn’t numb his mind. Hopefully the executives at Paramount, who recently inked a longterm deal with UFC worth $7.7 billion, don’t make the same mistake as FOX and try to turn Rogan into a “sports guy” for the upcoming fight cards,

UFC CEO Dana White confirmed plans for a July 4, 2026 fight at the White House to mark America's 250th birthday.