Apple wants to remind everyone that it’s just running the same play as it always has.

While Apple gives priority to privacy, Meta and OpenAI are talking about AI-powered by devices gobbling up user information.

In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...

In a meeting with Apple employees about the company's AI struggles, CEO Tim Cook reminded them all that the company is rarely ...

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

In this week's episode of One More Thing, which you can watch embedded above, I explain what could be coming next from Apple ...

Tim Cook's remarks come as Apple finds itself trailing some of its rivals in the AI race. Microsoft, Google, and Amazon have ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Cook says Apple is ‘reallocating’ more people to its AI team.

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple wants investors to know it's taking bigger steps to catch up in the AI race, amid worries about its progress.

Cook said Apple has bought seven companies this year from "all walks of life." Apple's deals have been much smaller than ...