The video of customers dancing as they walk into Milano Cafe in Middleboro received 67 million views in less than a week.

A Middleborough coffee shop went viral on TikTok this week for its video of customers dancing in exchange for free coffee. Coffee Milano Cafe, at 58 Center St., posted a video to the social media platform Monday. Since then, cafe owner Josh Rashid said the clips of customers grooving into the store have “blown up.”

A sign posted on the coffee shop’s door last week advertised that customers who danced for five seconds would earn the free cup. The promotion, inspired by a local pizza shop that did a similar dance challenge, was also posted on the cafe’s Facebook.

A coffee shop has gone viral on social media after offering free coffee for any customer who walks in dancing.