Travis Kelce and Taylor Swift took their relationship to "New Heights" — literally — and the sportsbooks are getting in on the fun, too.

The NFL began leaning in to “Traylor,” “Tayvis,” “Swelce” or whatever you choose to use as their couple nickname. The league’s official X account posted about her plenty when on October 1 Swift and some of her famous friends including Blake Lively and Ryan Reynolds cheered Kelce and his team on against the New York Jets at MetLife Stadium.