Against: Kendrick Lamar at the 2025 Super Bowl
Kendrick Lamar was announced as the headliner for the 2025 Super Bowl, signifying yet another year in which Roc Nation, Apple Music and the NFL have missed the mark in deciding who deserves the spotlight at one of the biggest televised events of the year.
How the Super Bowl halftime show performers are chosen every year
Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.
Doritos, Super Bowl
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