Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI.
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I.
The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley.
Coca-Cola Christmas ad 2024: Coke’s AI-generated commercials slammed by consumers
Labelled by the company as made with “Real Magic AI”, the ads follow a fleet of Coca-Cola trucks making their way across snowy landscapes as AI-generated animals and humans look on in anticipation. In one ad,
Coca-Cola’s AI-generated holiday ad falls flat with consumers
Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't capture the holiday spirit.
Did AI ruin Christmas? Coca-Cola’s iconic ad criticised
This year, many people are criticising the classic and popular Coca-Cola Christmas ad due to the use of AI. For many people, the Coca-Cola Holidays are Coming advertisement marks the start of the holiday season. However, this year, the classic ad got a surprising response when viewers noticed a disclaimer that reads ‘created by Real Magic AI’.
Watch Coca-Cola’s new Christmas advert made entirely with AI
Coca-Cola has produced its yearly Christmas advert, this time made entirely with a text-to-video AI generator. Due to its partnership with OpenAI, the video is likely made using the Sora video generator. Unless Coca-Cola also makes a live-action advert this year, hundreds of people lost out on gainful employment.
'AI has no seat at creative table:' Coca-cola Christmas ad faces criticism
Coca-Cola's new Christmas advertisement is facing criticism for its use of artificial intelligence. The ad, released for the 2024 holiday season, is a recreation of the company's iconic "Holidays are Coming" commercial,
Coca-Cola's AI-generated holiday ad goes flat with viewers
A Coca-Cola ad created almost entirely from artificial intelligence is fizzling with viewers, who are calling out the phoniness.
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ads airing on TV look a little different.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
It’s not about killing Santa, actually, it’s putting Santa front and center of a multilingual Santa experience,” Thakar said in a recent interview with Ad Age, following the initial burst of backlash to Coca-Cola’s holiday marketing.
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A new culture war is brewing — and Coca-Cola's AI Christmas ad is at the center
While some hail AI as a breakthrough, enabling near click-of-the-button ... But this time, Coca-Cola’s commercial promising ...
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Coca-Cola responds to backlash over AI-generated Christmas ad
But it’s a tiny disclaimer in small print on the video that reads, “created by Real Magic AI,” that has left people outraged. The brand has since defended its use of the controversial technology ...