Red alert: Rihanna’s newest Fenty x Puma Avanti sneakers have finally dropped — but you’ll want to act fast to secure your ...

Set for AW24, global icon Rihanna and PUMA have launched two new colourways of their coveted FENTY x PUMA Avanti sneaker.

The Fenty x Puma Avanti was showcased in an FN cover story in September 2023, when Footwear News was allowed an exclusive ...

Rihanna brought back her exclusive Fenty x Puma collab with new red and white Avanti sneakers, and she paired the red sneaks ...

Rihanna put a sporty spin on a gray tweed pantsuit for a night out in Beverly Hills over the weekend. The singer teamed her ...

Queen of the kicks Rihanna just teased the newest phase of the FENTY x PUMA Avanti and it's safe to say, we're already obsessed. Stepping out in the new silhouette, the iconic artist, mother and ...

It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

German sportswear-maker Puma is tapping generative AI for its branding and online sales efforts, part of an expanded partnership with Google Cloud, the company said Tuesday. Puma said it has alrea ...

On Wednesday afternoon Puma announced a created arena in Fortnite that features LaMelo Ball's Puma kicks, an alien invasion, and custom rewards that LaMelo and Puma fans can show off across ...

PUMA invites Gen Z audiences to join the conversation around one of fashion's biggest material debates HERZOGENAURACH, Germany--(BUSINESS WIRE)--In response to growing consumer demand for greater ...