Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Publicis Groupe has taken another huge client from WPP, this time the multinational food producer Mars, an account valued at ...

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Publicis Groupe has won the US$1.7 billion ($2.6 billion) global media business, following a six competitive review. The ...

Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...

The confectionery giant has also expanded its relationship with IPG.

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...