Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade! TODAY.com will capture each ...

The 98th annual parade will return on Nov. 28, hosted by NBC’s “TODAY” show stars, Savannah Guthrie, Hoda Kotb and Al Roker.

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day ...

Jennifer Hudson, Idina Menzel and Kylie Minogue were among those who performed at this year's edition of the Turkey Day ...

The first Macy’s Thanksgiving Day Parade mishap has occurred. On Thursday evening, one of the major giant balloons popped ...

There will be six new featured character balloons, including Minnie Mouse, “Extraordinary Noorah” with The Elf on the Shelf, ...

The Macy's Thanksgiving Day Parade was drenched in rain Thursday and briefly disrupted by Pro-Palestinian demonstrators.

Since its inception in 1924, the Macy's Thanksgiving Day Parade has been a highly anticipated event. Here are 11 lesser-known ...

Every year since 1994, the parade balloons are blown up during the “Macy's Balloon Inflation Celebration,” which is held on ...

The Macy’s Thanksgiving Day Parade was drenched in rain and briefly disrupted by Pro-Palestinian demonstrators. Twenty-one ...

Last year, it was the Monkey D. Luffy balloon deflating in the middle of the parade, much to the chagrin of One Piece fans ...

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive ...