James May, 61, has reportedly implemented an all-new measure at his pub, The Royal Oak at Swallowcliffe, Wiltshire, after Jeremy Clarkson, 64, opened the doors to his own venue in the Cotswolds. Clarkson was greeted by thousands of fans last month when he officially opened The Farmer's Dog for business after purchasing and renovating the derelict

James May is said to be competing with his former Top Gear co-star Jeremy Clarkson over their pubs. The Grand Tour stars, who have finished filming their final special together with Richard Hammond, both have launched new ventures away from television.

James May has explained why he’s ended his TV partnership with Jeremy Clarkson and Richard Hammond. The trio first started working together on BBC ’s Top Gear in 2002 and moved over to Amazon for Prime Video series The Grand Tour, which premiered in 2016.

EXCLUSIVE: Jeremy Clarkson and James May are said to be in "intense competition" and keen to "outdo" each other as they both strive for success with their country pubs.

As if he weren’t already busy enough filming episodes for Clarkson’s Farm and The Grand Tour, Jeremy Clarkson has also opened up his own pub.

Jeremy Clarkson opened his own pub in the Cotswolds in August and it has been a roaring success, with fans travelling from far and wide to stop in for a pint.