Jaguar's all-electric transformation has been hindered before it even started by the repurchashing of 2,760 electric vehicles ...

Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and CEO, will present in ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

And, like the James Bond franchise it spoofs, that legacy happens to include a British sports car — and that very car is now ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the ...