In a press release, Jaguar announced that in December it will present "Copy Nothing," what it describes as "the first global public installation for its new brand that will include the physical ...

As the images went viral across X, many called out the company’s "woke" new direction and mocked the design for going against its "Copy Nothing" slogan. LIFELONG JAGUAR CUSTOMER TROUBLED BY ...

While Jaguar prepares for its all-electric future, the brand will offer just one model in 2025 in the United States, the ...

Jaguar is now asking consumers (and pundits) to wait nearly two years before judging whether it can deliver on its promise to launch “exuberant, vivid cars that break moulds, and copy nothing.” ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the ...

Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty obvious. The production ...

‘Copy Nothing’, a phrase attributed to Jaguar founder Sir William Lyons, is one of the key headlines leading the launch video, cast with a diverse group of people, on the surface of what appears to be ...

Gordon Young looks at the meteoric rise of BYD and explains a shortcoming that might drag on growth: a lack of brand legacy.