Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
It could have restored the splendour of the leaping cat to the bonnet. It could have tried to summon up the elegantly sensual ...
The iconic symbol of the 'growler' is nowhere to be seen, and has been replaced by the 'leaper' logo of a jaguar as well as ...
"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...
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