iPhone 17 vs 17 Air, 17 Pro, 17 Pro Max
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The iPhone 17 is reportedly rumored to be announced in September, meaning Californians may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week. In September of 2023, Apple unveiled its iPhone 15, iPhone 15 Plus and iPhone 15 Pro Max.
Along with the iPhone 17 lineup, Apple is expected to announce updates to the Apple Watch, AirPods, Apple TV, and HomePod.
Looking at the time tables of previous iPhone generations, we're likely to see Apple open pre-orders for the iPhone 17 a few days later. Apple tends to roll out pre-orders on the Friday after the initial announcement, with sales going live the Friday after that. So if history serves, the iPhone 17 could go on sale on Friday, September 19.
Commentary: I've been writing about the iPhone for over a decade. I'm ready to see Apple step it up in this perhaps unexpected way.
OS 26 adds a variety of new battery-related features for your iPhone, but they seem especially perfect for the forthcoming iPhone 17 launch.