Pitaro has been developing the platform for more than two years and calls it one of the most important initiatives in the history of the company, which launched in 1979. This will be the first time ESPN offers its full panoply of sports to people who don’t pay for a cable or satellite package.

The move comes as media companies look to nab more consumers for their streaming alternatives, and draw them in with sports, in particular.

FOX ONE, Fox Corporation's new streaming service that will integrate all of its popular television brands on a single platform, announced on Monday an agreement with ESPN’s upcoming direct-to-consumer service that will make the two services available,