U.S. consumers are being encouraged to abstain from purchasing any non-essential goods on Feb. 28 as part of a 24-hour buying blackout that aims to showcase the economic power of everyday people.

A grassroots organization is encouraging U.S. residents not to spend any money on Friday. The People’s Union USA describes it as an act of “economic resistance” to protest what the group’s founder sees as the malign influence of billionaires,

People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”