MSNBC will change its name
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Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.
(Reuters) -Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.
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New York Magazine on MSNMS NOW: Everything Wrong With MSNBC’s New Name and Logo
Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.
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MSNBC Name Change Mercilessly Mocked as ‘One of the Worst Branding Disasters in Media History’
MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. pic.twitter.com/vjLAw6cOt5
Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.
MSNBC is undergoing a makeover. As part of a new company, Versant, to be spun off from NBCUniversal in late 2025, the home of popular left-leaning hosts like Rachel Maddow and Jen Psaki will adopt a new name and logo.