In a move straight out of a Movie, Gwyneth Paltrow is now the Surprise Spokesperson for Data firm Astronomer, just as it faces heat over a Coldplay Concert controversy.

Paltrow always seems be in on the joke.

“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Ms. Paltrow says directly to camera in a video posted on Astronomer’s social chann...