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Caleb Wilson, New Balance and North Carolina

On3 on MSN · 1d

Report: Five Star Plus+ North Carolina freshman Caleb Wilson inks shoe deal with New Balance

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and multimillion-dollar shoe deal with New Balance. Caleb Wilson came to North Carolina as a five-star recruit in the Class of 2025.

Sports Illustrated on MSN · 1d

Caleb Wilson’s Latest NIL Deal Is Fueling His Rising Stardom

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image

Rookie Wire on MSN · 1d

North Carolina commit Caleb Wilson signs lucrative shoe deal with New Balance

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance.

North Carolina freshman Caleb Wilson signs multi-million dollar shoe deal with New Balance

North Carolina freshman Caleb Wilson has signed a multi-million dollar shoe deal with New Balance, he announced on Monday.

11hon MSN

Caleb Wilson

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

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