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Bundesliga Enters Partnership With Relevant To Help Expansion On Important US Market
Relevant and the DFL announced that they will expand their Bundesliga Americas team as part of the new partnership. Relevant currently has branches in New York City and Guadalajara. The DFL already has an office in New York City,
DFL hires Relevent to sell Bundesliga media rights in USA
The German Football League, abbreviated in German as the DFL, has signed a deal with American media agency Relevent. This agreement will help the Bundesliga sell the media rights of its soccer competitions to audiences on this side of the Atlantic Ocean.
Relevent to Manage Bundesliga Media Rights in the Americas
The DFL, Germany’s top professional soccer organizer, is partnering with Stephen Ross’ Relevent Sports to expand the visibility of the Bundesliga and second-level Bundesliga 2 in North and South America.
Bundesliga targets America with Relevent partnership
The deal, understood to be for 17 years, will see Relevent market the media rights and work to build the popularity of the Bundesliga and Bundesliga 2 in North America, Central Am
DFL signs Bundesliga media rights and marketing partnership in Americas
Relevent president Boris Gartner says staging games in the US is not part of the marketing-focused collaboration.
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