The nationwide boycott of Target stores, launched on February 1, 2025, has garnered significant attention in response to the corporation’s decision to cut its Diversity, Equity, and Inclusion (DEI) policies.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

More than 70 people came out to Nicollet Mall in downtown Minneapolis to protest Target’s move in the wake of the Trump administration’s efforts to end diversity, equity and inclusion programs.