Fewer Americans have shopped inside stores on Black Friday. Target is hoping to give customers a reason to come back with exclusive Taylor Swift merchandise.

As retailers jockey for customers both online and in stores for yet another competitive holiday shopping season, Target has made a big play by teaming up with pop singer Taylor Swift to offer exclusive merchandise on Black Friday.

Taylor Swift mania is about to sweep another few American cities with the last leg of the Eras Tour starting Friday in Miami. Why it matters: The highest-grossing tour of all time has boosted local economies across the country last year and drove travel demand across the country and overseas.