News

Barbie producer and Mattel studio head Robbie Brenner is mining the company’s IP for film and TV. When it comes to turning a ...
To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...
Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...
NEW YORK (AP) — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.
Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with ...
Mattel, which rolled out its gender-inclusive Creatable World line in 2019, has been evolving Barbie by launching more representive dolls with a wider variety of skin tones, eye colors and ...
Ken Biberaj ain't giving up his name for anyone ... even toy giant Mattel, who he says is overextending its reach in order to ...
According to a Reuters article, "Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence. ...