Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

After over 850,000 fan votes and a year-long rebranding effort, the NHLs Utah franchise has officially adopted the name Utah ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

SALT LAKE CITY — The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth. Mammoth was selected by team fans over Utah Outlaws and ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

The Utah Mammoth said more than 850,000 votes were cast from fans over the past 13 months. Other names in consideration were Yeti, Wasatch, and Outlaws. “Every single night we were doing the ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth. Mammoth was selected by team fans over Utah Outlaws and another option to ...