By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

We’re also sharing some tips about how brands can jump on the latest video ... trends that have faded from the social spotlight. TikTok posts overall: TikTok views overall: ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

Creator @myteacherface shares how she’s preparing for a possible TikTok ban and what it means for content, income, and the future of creators.

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

This insight became the basis of the MAGIC framework: a five-pronged strategy that can help brands get more out of TikTok Shop as a tool to reach new customers and build sales. • M: Make success ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

The potential drawbacks for businesses’ marketing strategies without TikTok could be major. Not only does TikTok give brands the opportunity to build a loyal consumer base, but its social ...